Definition
Offices that are responsible for conducting market research studies to identify an organization"™s customer base; analyzing the competition; and effectively positioning, pricing, marketing, packaging, and distributing the organization's products and services. Tasks may include market research and analysis, marketing plan development, brand and image development, marketing materials development, advertising/media buying, product and services development and management, and customer/client relations.
URL Name
TD-0350-5000
Third Level Code
TD-0350
Taxonomy Code
TD-0350.5000
Parent Code
TD-0350
Family Code
T
Second Level Code
TD
Fourth Level Code
TD-0350-5000
Publication Status
Draft