Definition
Programs that help nonprofit organizations, small businesses and other groups identify options for bringing their products and services to the attention of potential customers and purchase space and/or time in the most appropriate advertising medium available. Advertising options include brochures or flyers, direct mail campaigns, e-mail messages, magazine ads, newsletters, major and neighborhood newspapers, on-line discussion groups or chat groups, posters and bulletin boards, radio announcements, telemarketing, television ads, cable television, web page advertising and the Yellow Pages. Other decisions relate to focusing the message, identifying and reaching target audiences, and determining the frequency and reach of advertising efforts.
URL Name
TP-5000-0200
Third Level Code
TP-5000
Taxonomy Code
TP-5000.0200
Parent Code
TP-5000
Family Code
T
Second Level Code
TP
Fourth Level Code
TP-5000-0200
Use References
Advertising Assistance, Direct Marketing Campaigns, Electronic Mail Marketing Campaigns, Media Buying, Telemarketing Assistance
Publication Status
Draft