Definition
Programs that help nonprofit organizations, small businesses and other groups develop a communications image that accurately reflects their organizational persona for use in all correspondence, literature, products and web-based materials. Branding establishes an identity for the organization, its products, services and events that makes them immediately recognizable by customers, constituents, members, the media and the general public and distinguishes them from the competition. Services may include strategic message development, logo design, tagline development, product and service packaging concepts, and copywriting. Logos are symbols or pictures, often based on a brand or trademark, that are used by the company to help consumers identify and remember products. Tag lines are sentences or phrases that provide a creative description of an organization's position.
URL Name
TP-5000-1000
Third Level Code
TP-5000
Taxonomy Code
TP-5000.1000
Parent Code
TP-5000
Family Code
T
Second Level Code
TP
Fourth Level Code
TP-5000-1000
Use References
Brand Development, Image Development, Tag Line Development
Publication Status
Draft