Definition
Programs that help nonprofit organizations, small businesses and other groups develop strategies for maintaining ongoing contact with their current customers and/or clients to ensure that they remain loyal. Included may be identifying and marketing related products and services that current customers/clients may also be able to use; doing follow-up calls to assure satisfaction with a product/service following a sale; establishing regular communication with customers through a newsletter, free seminars or casual visits; ensuring that staff who interact with customers/clients have good customer relations skills; and retaining sales and support staff who have built positive working relationships with customers and clients.
URL Name
TP-5000-1700
Third Level Code
TP-5000
Taxonomy Code
TP-5000.1700
Parent Code
TP-5000
Family Code
T
Second Level Code
TP
Fourth Level Code
TP-5000-1700
Use References
Client Relations Management Assistance, CRM Assistance, Customer Relations Management Assistance
Publication Status
Draft