Definition
Programs that help nonprofit organizations, small businesses and other groups collect, collate and analyze data relating to the size, nature and scope of the market as it relates to their products and services. Results of marketing research can be used to forecast sales, refine new product and service concepts, develop new strategies for existing products and services, understand the competition, identify segmentation opportunities, learn how customers make buying decisions, determine pricing structures, and understand how customers perceive a particular product or service.
URL Name
TP-5000-5000
Third Level Code
TP-5000
Taxonomy Code
TP-5000.5000
Parent Code
TP-5000
Family Code
T
Second Level Code
TP
Fourth Level Code
TP-5000-5000
Publication Status
Draft