Definition
Programs that help nonprofit organizations, small businesses and other groups develop a marketing plan which outlines the marketing strategy for each of their products and services and includes information such as the product or service offered, pricing, target market, competitors, marketing budget and promotional mix. Tasks include reviewing the organization's mission and values to assure that marketing statements are consistent and reflect them, developing an effective case statement that supports marketing activities, developing marketing goals and objectives, identifying targeted audiences and determining what messages will appeal to them, conducting market and competitor research, developing strategies and tactics to achieve goals and objectives, identifying marketing materials/vehicles to be used, determining appropriate delivery methods/channels, implementing the marketing plan, and evaluating and revising the marketing plan, as needed.
URL Name
TP-5000-5200
Third Level Code
TP-5000
Taxonomy Code
TP-5000.5200
Parent Code
TP-5000
Family Code
T
Second Level Code
TP
Fourth Level Code
TP-5000-5200
Publication Status
Draft