Medicaid Healthy Rewards Programs

Medicaid providers that seek to improve the health outcomes of beneficiaries by offering incentives for healthy behaviors such as keeping primary care appointments, participating in weight management classes or cancer screenings or achieving health goals such as lowering blood sugar to mitigate diabetes or reducing high blood pressure. Incentives may include cash awards, gift certificates, a health-related reward such as a soccer ball or yoga mat, a contribution to an HSA or access to a service such as a dental appointment. Penalties such as cost-sharing, premiums, or limits on benefits may also be imposed on people who don't get preventive care or other necessary services or use services inappropriately.