Definition
Programs that help nonprofit organizations, small businesses and other groups determine whether to have a news conference or news briefing, when to hold it and how to do it effectively. Tasks include determining whether a particular story or event is newsworthy and why; evaluating whether a news conference is the best forum for presenting the information; ensuring that spokespersons from the organization are prepared to handle difficult or sensitive questions; selecting a date and time that will optimize coverage; choosing a suitable location; preparing and sending a media advisory; preparing media packets which contain the original news release, an outline of the news conference agenda and speakers, a list of key points which will be addressed, background information, biographies, photos and prepared statements; contacting reporters and editors to pitch the news conference; holding the news conference; posting relevant materials (the news release or statements and photos/video clips) on participant organizations' websites; and following up with reporters who were unable to attend. It is also important to ensure that staff throughout the organization are aware of the substance of the news event. Included are programs that provide workshops that train participants in effective news conference/briefings planning and implementation strategies and those that set up news conferences or briefings for other organizations for a fee.
URL Name
TP-6700-5200-600
Third Level Code
TP-6700
Taxonomy Code
TP-6700.5200-600
Parent Code
TP-6700.5200
Family Code
T
Second Level Code
TP
Fifth Level Code
TP-6700-5200-600
Fourth Level Code
TP-6700-5200
Use References
Press Conference Planning/Implementation
Publication Status
Draft