Mission/Vision Statement Development

Programs that help nonprofit organizations, small businesses and other groups focus on the aspect of strategic planning that deals with creating statements which articulate, as clearly as possible, why the organization exists and where the organization would like to be in the future. A mission statement describes the organization's primary purpose, its reason for being, while the vision is a stated goal that provides direction, aligns key players, energizes people to achieve a common purpose and allows them to stretch their imagination and rethink what is possible. Mission and vision statements unify people at all levels toward a common goal, empower the enterprise, build on the past, serve as a vehicle for communicating common values throughout the organization and bring focus and clarity to the organization's desired future.