Definition
Programs that provide consultation or training services for executives and other spokespersons in nonprofit organizations, small businesses or other groups which prepares them to speak effectively when involved in print and broadcast media interviews, news coverage, news conferences, talk shows, media tours, telephone interviews, satellite interviews or other occasions which require interaction with the media. Training/coaching sessions help participants learn to prepare interview plans and strategies, feel comfortable in front of cameras and microphones, understand the media's needs and tactics, answer tough questions from reporters and interviewers and communicate their message without being manipulated by an interviewer. They may also involve mock interviews with print and broadcast journalists and in-studio, on-camera practice followed by video review and constructive critique.
URL Name
TP-6700-5200-370
Third Level Code
TP-6700
Taxonomy Code
TP-6700.5200-370
Parent Code
TP-6700.5200
Family Code
T
Second Level Code
TP
Fifth Level Code
TP-6700-5200-370
Fourth Level Code
TP-6700-5200
Use References
Media Coaching, Media Interview Coaching, Media Interview Training, Media Training
Publication Status
Draft