Definition
Programs that help nonprofit organizations, small businesses and other groups develop an annual plan which outlines their goals, objectives and strategies for utilizing the media to advance the organization's advocacy role, publicize new products and services, support fundraising efforts and gain recognition by the community at large for the organization and its mission. Media plans may be a component of an overall communications plan and generally include goals which define what the organization wants to accomplish (e.g., recognition for the organization, advocacy related to a particular issue, publicity for a product, service or upcoming event) and identify specific messages the organization wishes to communicate; the audience the organization wishes to reach; the types and names of media outlets they plan to contact; a calendar for key events; the names and roles of key spokespersons; provisions for managing media relations during a crisis; and a budget for media relations.
URL Name
TP-6700-5200-400
Third Level Code
TP-6700
Taxonomy Code
TP-6700.5200-400
Parent Code
TP-6700.5200
Family Code
T
Second Level Code
TP
Fifth Level Code
TP-6700-5200-400
Fourth Level Code
TP-6700-5200
Publication Status
Draft