Definition
Programs that help nonprofit organizations and other groups reach out to, cultivate and maintain positive relationships with individual reporters, editors, publishers and others who are responsible for reporting the news or commenting in newspapers, on television, through radio or via the Internet. Good relationships with the media are built by being honest, providing a consistent message, using good judgment regarding the newsworthiness of the stories or events for which coverage is sought, being available on a timely basis, and by ensuring that reporters have all of the information they need in an easily consumable format.
URL Name
TP-6700-5200-450
Third Level Code
TP-6700
Taxonomy Code
TP-6700.5200-450
Parent Code
TP-6700.5200
Family Code
T
Second Level Code
TP
Fifth Level Code
TP-6700-5200-450
Fourth Level Code
TP-6700-5200
Publication Status
Draft