Definition
Programs that facilitate focus groups for nonprofit organizations, small businesses or other groups that want to use this evaluation method to test a new idea or evaluate a product or service. The role of a focus group facilitator is to promote debate, perhaps by asking open-ended questions; challenge participants, especially to draw out people's differences, and tease out a diverse range of meanings on the topic under discussion; probe for details; and move the discussion forward when the conversation is drifting or has reached a minor conclusion. Facilitators must also keep the session focused, ensure that everyone gets a chance to speak and avoid giving personal opinions that might influence participant perspectives.
URL Name
TP-6500-1900-210
Third Level Code
TP-6500
Taxonomy Code
TP-6500.1900-210
Parent Code
TP-6500.1900
Family Code
T
Second Level Code
TP
Fifth Level Code
TP-6500-1900-210
Fourth Level Code
TP-6500-1900
Publication Status
Online