Product Promoters/Demonstrators

Individuals who create public interest in buying a product by demonstrating it to prospective customers and answering their questions. They may sell the demonstrated merchandise or gather names of prospects to contact at a later date or to pass on to sales staff. Demonstrators promote sales of a product to consumers, while product promoters try to induce retail stores to sell particular products and market them effectively. Included are models who display clothing such as dresses, coats, underclothing, swimwear and suits for a variety of audiences either live or in printed publications or on television. They also model accessories such as handbags, shoes and jewelry; and promote beauty products including fragrances and cosmetics.