Advertising/Promotions Specialists

Individuals who develop, implement and/or manage programs that combine advertising with purchase incentives to increase sales of goods and/or services. In an effort to establish closer contact with purchasers (who may be dealers, distributors or consumers) promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or websites, in-store displays, product endorsements and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes and contests.